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The 3-Step Path

You do not need to read everything on this site. You need to do three things:

Step 1: Score Your Idea

Download the Idea Validation Scorecard. It evaluates your idea across 10 criteria and gives you a go/wait/kill recommendation in 20 minutes.

This is the fastest way to find out where your idea is strong and where it is weak. Do this first, before you read anything else.

Step 2: Read Based on Your Score

Your scorecard results will show you which criteria your idea failed. Use those to find the right content:

• Failed on market demand? Read How to Evaluate a Business Idea — covers demand signals, willingness to pay, and reachability in depth.
• Failed on validation method? Visit the Frameworks hub — Mom Test, Lean Canvas, and customer interview scripts adapted for solopreneurs.
• Scored well but want to go deeper? Visit the Case Studies hub — real validated vs. unvalidated launch comparisons, with the decisions that made the difference.
• Worried you are missing something obvious? Visit the Common Mistakes hub — the failure patterns that kill solo products before they launch.
• Need to test without building? Visit the Tools hub — no-code tools to validate demand before you write a line of code.

Step 3: Decide

Use the frameworks to do one of two things: validate further, or kill early.

Both are wins. Killing a bad idea in week two saves you six months of building the wrong thing. Validating a good idea in week two gives you the confidence to commit.

Where Are You Right Now?

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