The Product Market Fit Checklist: 20 Signals to Check Before You Build
A pre-build product market fit checklist covering problem severity, demand evidence, willingness to pay, buyer specificity, and distribution fit.
Practical adaptations of the Mom Test, lean validation, and demand testing — designed for solopreneurs without a team or a budget.
Frameworks are scaffolding. Good ones help you see your idea clearly. Bad ones make you feel productive while avoiding the real question — do people want this enough to pay for it?
This hub covers the frameworks that actually work for solopreneurs running lean: the Mom Test for honest customer conversations, the Lean Canvas as a one-page hypothesis tool, and customer interview scripts that reveal real demand. Each framework is adapted for one person with limited time, not a funded team running a discovery sprint.
A pre-build product market fit checklist covering problem severity, demand evidence, willingness to pay, buyer specificity, and distribution fit.
A practical idea validation framework covering problem fit, demand signals, willingness to pay, and founder fit — before you commit months to building.
Asking 'would you pay for this?' feels like validation but produces noise, not signal. Here is what the question tells you and what to ask instead.
Run a structured demand test over one weekend and know by Sunday whether your idea has real buyers, not just people who say it sounds interesting.
The complete Mom Test question bank, organized by conversation phase. Exact phrasing, logic behind each question, and how to read the answers.
Ready-to-use customer interview questions for validation. Learn what to ask, how to find interviewees, and how to interpret what you hear before you build.
A practical Mom Test summary for solopreneurs. Learn Rob Fitzpatrick's core rules, get real question examples, and run your first customer conversation.
Use the lean canvas template to stress-test your idea in 30 minutes. Solopreneur walkthrough with a filled example and the fields that matter most.